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Can Redditors Revive the I.P.O. Market?

The market for new listings has been rough for investors, but the social media company believes it has a secret weapon in its prospectus: its users.

 By Andrew Ross Sorkin, Ravi Mattu, Bernhard Warner, Sarah Kessler, Michael J. de la Merced, Lauren Hirsch and

Reddit plans to offer ardent users a piece of itself in its forthcoming I.P.O.

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