IKEA price cuts: CEO says strategy 'is not rocket science'
Link Copied!Inflation and economic weakness won't stop the store lowering prices, says the group's CEO.
04:37 - Source: CNNncG1vNJzZmivp6x7pLrNZ5qopV%2BrtqWxzqxmm62jnrumv9JoaWlqZGR9cnuRbGampZVisaLCzqxkoqOVlnqksc5mp6uhk5p6pMHTrGSsqJNitq%2FAy2eap6Y%3D